Language, language, language
I know this is car racing again; but tonight Jennifer Jo Cobb made her NASCAR racing debut but still they started the race with the "Gentlemen start your engines." What they only use "Drivers start your engines" when Danika is there? NASCAR if you are serious about your diversity efforts; you might want to be aware that Danika isn't the only woman in racing. And oh guess what, acknowledging women drivers' exsistence (and that of their sponsors) might even help to make them more competitive.
Oh yes-- that whole acknowledging thing-- makes a difference for women in science too!