We have stakes in our beliefs. We have stakes in being consistent. We have stakes in the value of our own current gender presentations. If I feel I have benefits coming from that system then I am likely to resist change to that system.

If I am the kind of person who believes that women should stay at home in the kitchen or I'm the kind of person who believes that women should be able to go out into the workforce, that has implications for who my friends are, who I talk to, how I talk to them and so my beliefs are not only shaped by what I see in the world or what researchers are trying to tell me is true, but they're also shaped by what gives me social capital in the context that I move in.